FSport AB (publ)
FSport AB (publ) launches HockeyStakes.com – targeting the US gaming market
The gaming and media platform company FSport AB (the ”Company”) starts to build market presence in North America through the launch of HockeyStakes.com – a gaming portal with an expert focus on betting on the National Hockey League (NHL). The portal opens up for commercial partnerships with licensed gaming operators in the United States after the Company has been awarded an affiliate licence by the gaming authority in New Jersey, one of the largest of the regulated gaming markets in the United States.
FSport is investing in the US to capitalise on the opportunities offered by the rapidly growing North American gaming market. By launching a betting portal for ice hockey with a unique expert focus on NHL betting, the Company is creating a communication channel to an engaged and active betting audience.
”With Swedish eyes and game experience, HockeyStakes.com covers the world’s biggest hockey league with a focus on betting. We do not compete with the big American media on the match experience in the NHL, instead we supplement with new content on how to set up, monitor and get an edge in your NHL betting”, says Andreas Nord, editor-in-chief and NHL expert at 1X2.se.
The launch of HockeyStakes.com is part of the expansion strategy that increases FSport’s reach into more licensed gaming markets, where the Company generates revenue through performance-based compensation from affiliate marketing.
”The launch is an exciting step for us and we are now leveraging our scalable distribution model in cooperation with licensed gaming operators. We see North America as the first destination on our international journey and we are happy to launch our gaming portal to all hockey fans who want to take their game to new heights. Our strategic direction is to create a presence in licensed markets, and we look forward to growing in the North American gaming market which is one of the largest in the world”, says Staffan Lindgren, CEO of FSport AB.
ABOUT FSPORT AB (PUBL)
FSport AB (Publ) is a Sweden-based iGaming platform developer and operator. Its product, PoolX, provides entertaining mobile sports gaming using proprietary technology. The company is innovating the Daily Fantasy Sports industry with its LIVE-focused casual game format, aiming to reach and engage a wider audience. FSport also operates an in-house media division, which includes Swedish betting and horseracing portals such as www.1X2.se, www.trav.se and www.hockeystakes.com. These portals provide lead generation services to its own brands and the broader iGaming industry. The company’s shares are listed on Stockholm’s Nasdaq First North Growth Market.